Team Wales is proud to announce a new partnership with Route Media, who will become an official partner in the lead-up to the Glasgow 2026 Commonwealth Games.
As part of the collaboration, Route Media will provide a network of digital billboards across Wales, helping to raise awareness, build excitement, and showcase Team Wales athletes as they prepare for the Games. The campaign will play a key role in engaging communities and celebrating Welsh sporting excellence in the months leading up to Glasgow 2026.
Rebecca Edwards-Symmons, Chief Executive Officer of Team Wales, said:
“We are delighted to welcome Route Media as a partner as we countdown to Glasgow 2026. Their innovative digital platform gives us a powerful way to connect with thousands of people across Wales and inspire support for our athletes. This partnership will also help bring the Team Wales story to life in the heart of our capital as we build towards the Games.”
Dean Jones – Sales and Marketing Director for Route Media, said:
“As a Welsh business, it’s a privilege to support Team Wales on the road to Glasgow 2026. Our digital network is designed to make brands and messages unmissable, and we’re excited to use that reach to showcase our athletes and bring their stories to life across the country. Sport has a unique power to unite and inspire, and we’re proud to play a role in amplifying that.”