Genero Group becomes latest Team Wales partner

Team Wales welcomes the Event Production Agency as 13th new partner

Genero, based in Barry, is known for it’s cutting edge technical skills, with the ability to deliver captivating and highly reputable events, locally and internationally, with an impressive list of private and corporate clients, from Guinness, ITV, Welsh Government to British Academy Cymru Awards.

The skilled organisation manages live events, sets and staging, exhibitions, conferences, and the creative and production of major awards.

Nic Heslop, Commercial Director of Genero Group, commented, ‘We are thrilled to partner with Commonwealth Games Wales to support Team Wales. This collaboration allows us to strengthen the Team Wales Business Club, which will enhance the support network for Welsh athletes through better links with businesses.

We are committed to leveraging our event creation and management expertise to elevate Welsh sport. Our team looks forward to contributing to Team Wales’s long-term goals and creating opportunities to support their greater success.’

Rebecca Edwards-Symmons, CEO of Team Wales added ‘Genero Group delivers high quality and distinctive events across the country, and their ethos for delivering a professional and engaging service certainly mirrors our work ethos here at Team Wales. Our organisation has moved towards hosting more events following the launch of the Team Wales Business Club last year, therefore this partnership was an obvious step forward for us, and we look forward to working together on our first event next month at the Principality Stadium.’