Craig Maxwell

Craig Maxwell Head of Group Sales and MarketingWelsh Rugby Union & Principality Stadium Craig started his career at the WRU in 2004 as Sponsorship Manager, in 2008 he moved to Global Sports Manufacturer for Under Armour to support their UK and Ireland launch as Head of Sports Marketing UK and Ireland. He returned to the…

Craig Maxwell

Head of Group Sales and Marketing
Welsh Rugby Union & Principality Stadium

Craig started his career at the WRU in 2004 as Sponsorship Manager, in 2008 he moved to Global Sports Manufacturer for Under Armour to support their UK and Ireland launch as Head of Sports Marketing UK and Ireland.

He returned to the WRU in 2010 as Head of Group Sales and Marketing, responsible for managing the Group’s Marketing and Commercial affairs.

Craig is also a Director of the WRU Supporters Club Limited and the hugely successful joint venture with Compass Plc “Principality Stadium Experience” which manages all hospitality, conferencing and catering arrangements for the Principality Stadium. He also sits on the commercial committees of PRO14 and 6 Nations limited.

 He  joined the Commonwealth Games Board in 2014.